LT LedgerTouch

Authors

Tayyub Yaqoob

Owner and Responsible Editor, LedgerTouch

editorial@ledgertouch.com

Tayyub Yaqoob owns and operates LedgerTouch and is the responsible editor for everything published by its research desk, LedgerTouch Intelligence. Editorial accountability at LedgerTouch sits with him by name rather than with a house byline.

Biography

Tayyub Yaqoob is a Senior Digital Analyst at 8 Million Stories in Stirling, Scotland, where he builds forecasting, machine-learning and reporting-automation systems for client analytics teams. His client work spans the BBC, Tesco Financial, General Mills, Royal London and NerdWallet — a mix in which financial services and personal finance are the largest share.

His day-to-day work is quantitative and measurement-led: channel and query forecasting on BigQuery and GA4, LLM-assisted sentiment and topic classification, embedding-based competitor content mapping, and tracking how brands surface across AI Overviews, ChatGPT and Perplexity. He also builds Codex, 8 Million Stories' internal competitive-intelligence and site-performance platform.

He has written on AI, crypto and quantum risk for Cointelegraph and AlphaWire since 2023, has been cited as an expert source by CCN and Inside Higher Ed, and has completed three invited book-chapter peer reviews for IGI Global. He holds AI and analytics credentials from Google, AWS and LinkedIn Learning.

He owns LedgerTouch and is the responsible editor for everything published here. Every figure in a LedgerTouch article is verified against a primary source before publication; the process is set out in full in the editorial policy.

What he is responsible for

Subjects covered

Markets and macro data, the economics of large technology companies, portfolio risk and diversification, and the long-run costs of holding a portfolio — the four areas the desk publishes in. Articles are drafted with AI assistance under the constraints described in the AI disclosure, and every figure is verified against its primary source before publication.

Contact

Editorial enquiries, corrections and press: editorial@ledgertouch.com. Product and account questions go to support@ledgertouch.com. All routes are listed on the contact page.

Articles

Everything published by the desk is listed at ledgertouch.com/blog, by section: markets, technology, portfolio risk and planning and costs.

Professional profiles: tayyubyaqoob.com · LinkedIn · X