About
About LedgerTouch
LedgerTouch is a portfolio tracking product. It also runs an editorial desk that publishes research about markets, risk and the cost of investing. This page explains what the product is, who is behind it, what the desk publishes, and how the two are related — because a reader is entitled to know whose site they are reading.
What LedgerTouch is
LedgerTouch is a web application for tracking a portfolio held across several places at once. It consolidates stocks, ETFs and funds, crypto, gold, cash, property and liabilities into a single view, then adds the analysis that a spreadsheet does not give you: allocation drift against a target, concentration, performance against a benchmark you choose, cost basis under FIFO, LIFO or HIFO, downside stress tests, and portfolio risk measures such as volatility, drawdown and beta.
There is a free plan, a paid Pro plan and an Enterprise plan. Pricing and plan limits are on the pricing page, and the product itself is at ledgertouch.com.
Who runs it
LedgerTouch is owned and operated by Tayyub Yaqoob, who is also the responsible editor for everything published on the research desk. Editorial accountability sits with a named person rather than with an unattributed house byline. If something we publish is wrong, he is the person answerable for it.
It is a small operation, and we would rather say so than imply a newsroom that does not exist.
What the research desk publishes
The desk publishes under the name LedgerTouch Intelligence, at ledgertouch.com/blog. It covers four areas:
- Markets — macro releases, rates, currencies, commodities and flows, read for what they mean to a portfolio rather than as a news recap.
- Technology — the economics behind large technology companies: capital expenditure, margins, depreciation, concentration risk.
- Portfolio risk — diversification, drawdown, sequence risk, correlation, position sizing, and the behaviour that undoes all of them.
- Planning and costs — withdrawal rates, fees, tax drag, cash buffers and the long-run arithmetic of holding a portfolio.
Two shapes of piece are published. Market notes run 700–1,100 words and are tied to a specific release or event. Evergreen guides run 1,800–3,000 words and exist to explain one question well enough that the reader does not need to go and read four other articles. Both are held to the same accuracy standard; they differ only in voice and length.
How the product and the writing relate
We are a product company that publishes research, and we would rather state that plainly than pretend to be a publication that happens to sell software.
What that means in practice is a rule the editorial standard enforces mechanically: an article may mention LedgerTouch at most once, and the product is never allowed to be the conclusion. The conclusion of a piece is the answer to the reader's question. A draft that mentions the product more than once fails an automated check and does not publish. That rule exists because the failure mode of a company blog is obvious, and the only defence against it is a limit you cannot argue your way past.
How it is funded, and what we do not do
Revenue comes from subscriptions to the product and from display advertising on the blog, served programmatically by Google AdSense. We do not sell advertising ourselves. We do not know which advertiser will appear beside which article, we cannot promise a placement to anyone, and no advertiser sees a piece before it is published.
Status: advertising is not running on the site yet. This page was updated before the first advertisement appeared rather than after it, so that nothing here is ever out of date in the direction that flatters us.
What that money does not buy is a sentence. There are no affiliate links, there are no sponsored, paid or gifted articles, and no third party pays for coverage. An advertiser cannot commission an article, delay one, edit one, or ask to be kept away from one. Advertising revenue is not an input to what we choose to cover: the editorial gates set out in the editorial policy run before publication and have no commercial input. If a paid placement ever does appear, it will be labelled as such in words, on the page it appears on. That was the commitment on this page before advertising, and it is unchanged by it.
Advertising is not free to you either, and the cost is data: Google and its advertising partners set cookies in your browser and use them to select and measure ads. What those cookies do, and how to refuse them or withdraw a consent you have already given, are set out on the cookie policy page.
What we publish is information, not advice
LedgerTouch is not a financial adviser and nothing on the site is a personal recommendation. The editorial standard draws that line deliberately and tests for it: the writing describes evidence and explains mechanisms, but it does not instruct the reader to take a position. Phrases such as "you should", "we recommend" and "investors must" are on a blocked list that rejects a draft outright. The test we apply is whether a reader could reach a different conclusion from ours and still be reading us correctly. If not, we have instructed rather than informed, and the piece is rewritten.
How we work
The full method — sourcing rules, fact-checking, the automated gates that block publication, and a disclosure of where AI assistance is used and where it is not — is set out on the editorial policy page. If you have found an error in something we published, the corrections page explains how to report it and what happens next.
Contact
General and product enquiries: support@ledgertouch.com. Editorial enquiries, including corrections: editorial@ledgertouch.com. All routes, including legal and security, are listed on the contact page.